Panopta (Fortinet)
2021
Expanding Panopta's Marketing Pipeline & Brand Identity
Expanding my impact beyond founding product design at Panopta, I stepped into the role of de facto Creative Director to lead the strategic brand evolution and UX overhaul of Panopta’s marketing ecosystem. I established a cohesive visual identity and design system from the ground up, aligning our brand presence directly with platform capabilities. By setting high standards across all marketing touchpoints and product stories, I built market authority, deepened user trust, and created seamless continuity across the end-to-end customer journey.
Overview
The challenge
Working within a lean start-up team means having a side hustle & wearing many different hats. Besides leading product design at Panopta, I have been acting as the company's stand-in creative director.
During this time, I've helped reshape the Panopta brand to be more in line with our product, defined brand standards, lead creative direction for our site redesign, and upheld the creation of all marketing collateral & graphics.
Site Redesign
Supporting growth
To elevate brand positioning and accelerate lead generation, I led the end-to-end UX strategy and creative direction for Panopta’s marketing site overhaul—the company’s most significant web initiative to date. By shifting from abstract messaging to a product-first storytelling approach, I redesigned the site architecture and visual language to bring the core platform experience to the forefront, driving measurable increases in user conversion and sales pipeline engagement.
Sitemap & Wireframes
High Fidelity Designs
Visual Design
Product Illustration & Visual Storytelling
Transforming dense cloud infrastructure into intuitive visual stories. This collection showcases custom illustrations, isometric diagrams, and product graphics I designed to establish Panopta’s visual identity, elevate product storytelling, and strengthen user engagement across our digital ecosystem.
